Passionate & Interactive since 1999

SMS Auction

April, 2004

O2 Xphone

Scope of Work

  • Formulate SMS Program
  • SMS Mobile Interactive Platform
  • Real-time monitoring of bidders' entries is available for organizer

The Campaign

  • Fun and excitement through the SMS auction program to buy an Xphone at a bargain price
  • Users send a SMS message with bidding price to 503388 using mobile phone anytime, anywhere during the daily auction period specified on printed ad
  • The 10 highest bidders of the day will be selected and entitled to purchase an Xphone at the price they bid