Passionate & Interactive since 1999

MMS eCard Program

February, 2004

Ferrero Rocher 金莎「傳情達意」手機/網上心意咭

Scope of Work

  • MMS and SMS Platform Provider
  • SMS Fortune Telling Application & Programming
  • Web e-card Application with Ringtone Download
  • Website Creation & Hosting
  • Real-time Web Console Monitoring, Web Statistics & Logging

The Campaign

  • To excite customers during the festive Valentine's Day period, customer gets a Ferrero game card with any purchase of the Rocher chocolates over HK$10
  • The game card entitles the user to send an eCard to his/her loved one via SMS
  • Using the birth month & year of the customer and the recipient, customer would also get a love matching result for the Year of the Monkey – result source from the Chinese Astrologist/Fortune Teller, Mr Norris Ng
  • Recipient can view the eCard on his/her MMS-supported mobile handset, or on a website in case s/he does not subscribe to the MMS/GPRS mobile service