MI Playground – via "503388 SMS Playground"
June – July, 2003
Apple Daily - SMS Auction Service
Anniversary Super Prize Giveaway - SMS "Get Right Price"
Scope of Work
- SMS Platform Provider
- Sourcing of AV products
SMS Auction Service
- With base price of HK$1, bidders auction for a 42" Plasma and other electronics and hot trendy products
- Users send a SMS message with bidding price to 503388 using mobile phone within published time frame
- Bidders instantly receive a reply SMS message with bidding status information
- Real-time monitoring of bidders' entries is available for Support Operators
- A service charge of $2 is charged through mobile bill of Mobile Service Provider
Anniversary Super Prize Giveaway – SMS "Get Right Price"
- A collection of items were carefully selected and published at Apple Daily
- Users have to guess the TOTAL of the listed retail price of all these items
- Winner gets to win ALL of the items