SMS Auction
April, 2004
O2 Xphone
Scope of Work
- Formulate SMS Program
- SMS Mobile Interactive Platform
- Real-time monitoring of bidders' entries is available for organizer
The Campaign
- Fun and excitement through the SMS auction program to buy an Xphone at a bargain price
- Users send a SMS message with bidding price to 503388 using mobile phone anytime, anywhere during the daily auction period specified on printed ad
- The 10 highest bidders of the day will be selected and entitled to purchase an Xphone at the price they bid
