MMS eCard Program
February, 2004
Ferrero Rocher 金莎「傳情達意」手機/網上心意咭
Scope of Work
- MMS and SMS Platform Provider
- SMS Fortune Telling Application & Programming
- Web e-card Application with Ringtone Download
- Website Creation & Hosting
- Real-time Web Console Monitoring, Web Statistics & Logging
The Campaign
- To excite customers during the festive Valentine's Day period, customer gets a Ferrero game card with any purchase of the Rocher chocolates over HK$10
- The game card entitles the user to send an eCard to his/her loved one via SMS
- Using the birth month & year of the customer and the recipient, customer would also get a love matching result for the Year of the Monkey – result source from the Chinese Astrologist/Fortune Teller, Mr Norris Ng
- Recipient can view the eCard on his/her MMS-supported mobile handset, or on a website in case s/he does not subscribe to the MMS/GPRS mobile service
