SMS Application - Lucky Draw (Purchases necessary to get Scratch Card)
October - November, 2003
Circle K Convenience Stores (HK) Limited - Beer Promotion Campaign
Scope of Work
- SMS Platform Provider
- Sourcing of AV prizes
- Circle K has launched an innovative 2-tier scratch card and lucky draw campaign
- With every 2 beer products purchase, customers would get a scratch card.
- First-tier: customer needs to collect different combinations of beer logos to win different prizes.
- Second-tier: customers send a SMS with the serial no. printed on the scratch card to 503388 as submission to the lucky draw entry.
- Prizes include hot AV items such as Plasma Display Panel, mobile handsets, LCD TVs and MP3 players.
- Together with 190 in-stores posters, cashier tent cards and beverage refrigerator stickers, additional media placements at Metro, Oriental Daily, Next Magazine, 快周刊 and Easy Finder
- Average number of entries per participant is over 3 overall.