Passionate & Interactive since 1999

SMS Application - Lucky Draw (Purchases necessary to get Scratch Card)

October - November, 2003

Circle K Convenience Stores (HK) Limited - Beer Promotion Campaign

Scope of Work

  • SMS Platform Provider
  • Sourcing of AV prizes

The Campaign

  • Circle K has launched an innovative 2-tier scratch card and lucky draw campaign
  • With every 2 beer products purchase, customers would get a scratch card.
  • First-tier: customer needs to collect different combinations of beer logos to win different prizes.
  • Second-tier: customers send a SMS with the serial no. printed on the scratch card to 503388 as submission to the lucky draw entry.
  • Prizes include hot AV items such as Plasma Display Panel, mobile handsets, LCD TVs and MP3 players.
  • Together with 190 in-stores posters, cashier tent cards and beverage refrigerator stickers, additional media placements at Metro, Oriental Daily, Next Magazine, 快周刊 and Easy Finder
  • Average number of entries per participant is over 3 overall.