SMS Application - Lucky Draw (Purchases necessary)
August – September, 2003
SONY Computer Entertainment Limited – Promotion for PlayStation 2
Scope of Work
SMS Platform and Lucky Draw Mechanics Provider
The Program
- Qualified purchasers of SONY PlayStation 2 and games make the lucky entry through SMS without filling in any forms and mailing.
- Posters were put in all the stores of authorized SONY PlayStation 2 dealers
- Additional media placement at various game magazines and major newspapers during campaign
- Winners get a trip to the Game Exhibition in Tokyo and other fabulous prizes.
