Passionate & Interactive since 1999

SMS Application - Lucky Draw (Purchases necessary)

August – September, 2003

SONY Computer Entertainment Limited – Promotion for PlayStation 2

Scope of Work

SMS Platform and Lucky Draw Mechanics Provider

The Program

  • Qualified purchasers of SONY PlayStation 2 and games make the lucky entry through SMS without filling in any forms and mailing.
  • Posters were put in all the stores of authorized SONY PlayStation 2 dealers
  • Additional media placement at various game magazines and major newspapers during campaign
  • Winners get a trip to the Game Exhibition in Tokyo and other fabulous prizes.