




GWU Service
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Business Promotion Platform Services
GWU provide 1-stop Promotion Platform Services to our corporate clients; enabling them to run Mobile Interactive (MI) or technology enhanced marketing campaigns without investing heftily in any technology and hardware resources.
SOW may include
- Conceptual & design of campaign
- Delivery of promotional & marketing messages via various channels i.e. SMS or emails
- Production of marketing materials & programming of mobile interactive technologies
- Fully managed hosting, support & maintenance service
- Reporting
Benefits
- Widen coverage through Mobile & Internet channels
- No CAPEX to invest while leveraging on customers’ devices
- Personalized application: profiled, non-invasive message push
- Convenient @fingertips communication with customers
- Reporting of customer behaviors & preferences can provide valuable analysis for our clients to better promote its products and services in the future
<!>Tech_ Developer& Marketing/ Merchandising_ Frontier/<!>
eRetailing Platform
>> CONCEPT
gwu as Technology Provider
- Innovation & creative – incorporating Technology to the Retail Environment
- Expertise – carrier class IT Platform and application to support users with now & future popular mobile devices
Joining Forces with the Retailer
- Enable Retailer to differentiate from Competitors
- Captivate and Induce trial
- Capture Sales and become Market Leader
>> UNIQUENESS
Incorporates Technology to Retail Environment
- Normal marketing campaign budget
- Retain same operation & logistics
Platform Features
- Sales oriented, customer incentive driven
- Collect data for CRM purposes
- Accommodate wide variety of choices, matching customers’ needs and trends
- Flexible
One Platform Infrastructure
- Fits all now & future devices
- PC, Mobile Phones, PPC, Blackberry
- Support all local Telco subscribers
- Via WiFi, Mobile network and Internet broadband
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Enterprise Solutions
GWU provides comprehensive carrier-class enterprise solutions to our corporate clients.
SOW may include
- Conceptual and design
- Innovative and practical use of technologies
- Application design, development and production
- Platform design, development and production
- Manual guidelines and user training
- Technical support and service