Our digital signage network solutions are totally programmable and adaptable. These screen displays are installed at retail stores and content can be changed remotely via our backend system. Video content may include product information and promotion, product demos, marketing event reviews and workshops information. These screens and display racks are also decorated with promotional messages and eye-catching key product information.

Mongson Trading Company Limited and Never Second Company Ltd are the sole agent and distributor of Tombow, NICHIBAN and Panfix brand products for Hong Kong and Macau. Through their official webpages, corporate social responsibility (CSR) online platforms, Social Media channels (Facebook and Instagram), we provide online marketing services to promote these popular Japanese stationery and adhesive tape brands. Our services include digital adverstising, content creation and marketing strategy implementation. We also provide the necessary web and mobile applications when necessary within their marketing programs. **Official Websites:** - [www.mongson.com](http://www.mongson.com) - [www.neversecond.hk](http://www.neversecond.hk) **CSR Online Platform:** - [cmc.mongson.com](http://cmc.mongson.com) **Social Media:** TombowHK: - [facebook](http://facebook.com/TOMBOWHK/) - [Instagram](http://instagram.com/tombowhk/) CMC: - [facebook](https://www.facebook.com/cmc.mongson) - [Instagram](https://www.instagram.com/cmc.mongson/)

In celebration of its third anniversary campaign, GoWithYou was commissioned to develop a mini website and 2 fun filled games with generous gifts for its fans to win. The campaign was designed to integrate closely with Facebook. Not only can Facebook users login via their accounts, they can share the gifts they win to their friends. Aside from being able to allow the Gyu Kaku fans to enjoy free food and drinks, the restaurant was able to recruit additional members through the Campaign.

The Guiness record magician, Avon Lee had launched a summer magic event at the Hong Kong Science Park in August 2013. The fun filled 3-day event was tailored for families with kids. There were magic shows throughout the day as well as an exhibition of magic props and tools for visitors to enjoy. GoWithYou had custom designed the mini website and marketing program for the magic show. Working with our close media partner, Metro Hong Kong, we have launched our very first Offline to Online marketing campaign. Readers of the newspaper would participate in a simple 'find the difference' game. One of the game image would be published on the newspaper while the other one could only be found online. After identifying the differences online, the users can fill in a simple web form to submit their answers. Winners can get free tickets to the event.

#### Client - Circle K 「OK網路賞」Guangzhou and Shenzhen #### Background 「OK網路賞」 is a new and innovative “Brick & Click” campaign aims at creating excitement to the customers on media (newspaper & magazines) purchase, hence to build loyalty for their continuous purchase. The first wave of 「OK網路賞」 lasted for 6 weeks from April to June 2007. 「OK網路賞」 is the first unique integrated “Brick & Click” marketing program organized by a convenient retail chain in Hong Kong. It incorporates technology to the retail environment to bring excitement to customers. Due to the innovative and practical aspects of this Program, it was awarded the Hong Kong ICT Awards 2007 Best Ubiquitous Networking (Digital Marketing Campaign) Gold Award. Due to the high receptiveness of the first wave 「OK網路賞」by customers, partners and the industry, 「OK網路賞」II was launched again during June to August 2008. And in Jan 2009, 「OK網路賞」is once again launched for Circle K stores in Guangzhou and Shenzhen. #### The Program During the campaign period, customers who make purchases over 10 RMB at Circle K stores will be given「OK網路賞」Lucky Star Tissue Packs which have 60% chance of containing the 「OK網路賞」 premium card. Each premium card entitles the customers to redeem various premium gifts either through the web portal (www.okfun.com.cn). Duration「OK網路賞」Lucky Star Tissue Pack given out for every purchase of RMB10 at Circle K Stores - Premium card distribution period: Jan 5 – Feb 15, 2009 - Premium download availability period: Jan 5 – Feb 25, 2009 #### Customer Requirement A virtual premium platform with interface and features suitable for Circle K Guangzhou and Shenzhen customers Capture new generation customers (those who regularly goes online) #### Achievements - Developed and perfected a personalized, very easy-to use and navigate User Interface - Provide deeper analysis of valuable customer’s information for Circle K to better its products, services and premiums in the future #### Products and Service Features - Increase revenue for Circle K - Rejuvenate the brand of Circle K - Create lots of opportunities for Circle K to partner with businesses/product manufacturers other than FMCG suppliers - A virtual premium redemption platform, including mobile and web interfaces production, for user registration, first wave members re-activation, points accumulation, redemption mechanics and logistic, transaction history, etc. - A web-based management tool for premium management, ad management, transaction records, weekly magazine content update for web viewing - Provided online media planning and buying service for the client - Day-to-day Operation of the platform and premium gifts - Technical Support Hotline for answering customer enquiries - Premium and content partners liaison and coordination - Reporting and data analysis

Due to the high receptiveness of the first wave 「OK網路賞」by customers, partners and the industry, 「OK網路賞」II was launched again this year. The items that are technically different from the first wave included: - Perfecting personalization, User Interface and sharing - Easy Navigation Interactive Learning Platform - Delivery of multimedia short videos playable to mobile devices - Enable online and off-line viewing, download and copy to PC or mobile devices - Members can accumulate credits to redeem higher value premiums - Referral program to reward loyal members and recruit new - New web features - most popular premiums and new premiums filtering, user can vote if they like the premiums, ad elements provisioning on homepage #### The Program During the campaign period, customers who buy any magazines at Circle K stores will be given「OK網路賞」Lucky Star Tissue Packs which contains the 「OK網路賞」 premium card. Each premium card entitles the customers to redeem various premium gifts either through the web portal (www.ok-fun.com) or from a mobile application (downloaded and installed onto the users’ handsets). Customers who buy newspapers will be given another version of the 「OK網路賞」Lucky Star Tissue Packs which contains special collectible cards with useful tips and information from various Sponsors of the 「OK網路賞」II campaign. First Wave members can activate their left over credits by inputting an USN from the Wave 2 Premium Card. After activating their left over credits, customers can use these credits to redeem current new virtual premium offers. #### Duration - Premium card distribution period: Jun 19 – Jul 30, 2008 - Premium download availability period: Jun 19 – Aug 13, 2008 #### Customer Requirement - A more customer-friendly User Interface for Circle K magazine customers. - A wider range of premium selections with video downloads - Retain and capture new generation customers (regularly going online and using mobile) #### Achievements Aside from achievements from First Wave: - Retain first wave members who have joined the campaign more than 1 year ago - Developed and perfected a personalized, very easy-to use and navigate User Interface - Implemented convenient 1-click download and installation of ET emoticons for MSN Messenger usage - Provide deeper analysis of valuable customer’s information for Circle K to better its products, services and premiums in the future #### Products and Service Features - A virtual premium redemption platform, including mobile and web interfaces production, for user registration, first wave members re-activation, points accumulation, redemption mechanics and logistic, transaction history, etc. - A web-based management tool for premium management, ad management, transaction records, weekly magazine content update for web viewing - Provided online media planning and buying service for the client - Day-to-day Operation of the platform and premium gifts - Technical Support Hotline for answering customer enquiries - Premium and content partners liaison and coordination - Reporting and data analysis

“OK網路賞” is a fresh and exciting “Mobility”-centric retail interactive marketing and sales campaign for a product with over 1.5 million sales transactions per month. This program is designed and geared towards encouraging and promoting wireless data usage amongst Circle K shoppers. We are tying commerce (250+ store-wide convenience outlets) to content (support from many FMCG big name brands with virtual products and coupon redemption and special premiums). #### The Program Circle K Convenience Stores (HK) Limited has launched a marketing campaign -- “OK網路賞” for its magazine sales and promotion. During the campaign period, customers who buy any magazines at Circle K stores will be given a Premium Card (the current reward program is giving out tissue packs) which will entitle the customers to redeem various premium gifts either through the web portal (www.ok-fun.com) or from a mobile application (downloaded and installed onto the users’ handsets). #### Duration - Premium card distribution period: Apr 30 – Jun 10, 2007 - Premium download availability period: Apr 30 – Jun 30, 2007 #### Customer Requirement - Innovative reward mechanics, more advanced and flexible than the traditional physical premiums giveaway premiums - Attract & capture new generation customers (younger and going online) - Offering a wider range of premium selections to differentiate from competitors - Able to easily link up with different business partners to do joint promotions #### Achievements - Developed a First-in-the-Market innovative virtual premium platform for retail chain store - Created an out-of-store mobile and Internet platform for customers’ easy access to select and redeem rewards 24 X 7 - Tailor-made a mobile application as a convenience means for customers to browse, make selection and enjoy the redemptions anytime, anywhere via own mobile device - Capture valuable customers’ information for Circle K to better its products, services and premiums in the future #### Industry Award – Hong Kong ICT Awards 2007 | | | | --- | --- | | |  | | Award Category | Best Ubiquitous Networking Award | |:----------------------|:------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | Participating Stream | Digital Media Marketing Campaign -Advertising, CRM, or other marketing/promotional campaigns that employ the use of Internet, mobile or wireless technologies to extend the market reach and effectiveness | |Organizer| - Hong Kong Wireless Technology Industry Association (WTIA) | | - To promote Hong Kong’s identity in providing quality mobile and wireless technology and application, anywhere, any time| | | - To honor the best local mobile and wireless technology and application development | | Objective of the Competition | - To promote the greater adoption of mobile and wireless technology in business and daily life | | | - To encourage further mobile and wireless technology and application development with enhanced creativity, design and commercial value | | | - To recognize convergence of internet, mobile and wireless technology in product and service marketing | #### Innovative Aspects 「OK網路賞」 is the first unique integrated “Brick & Click” marketing program organized by a convenient retail chain in Hong Kong. It incorporates technology to the retail environment to bring excitement to customers. The program utilizes “One Platform” infrastructure that fits all now & future devices, such as PC, Mobile Phone, PPC, Blackberry, and most mobile devices. It caters to all Telco via WiFi, mobile network and Internet Broadband.  #### Product and Service Features - A virtual premium redemption platform, including mobile and web interfaces production, for user registration, points accumulation, redemption mechanics and logistic, transaction history, etc. - A web-based management tool for premium management, transaction records, customer support and CRM reporting - Production of Mobile Games with convenient point submission function (winners get daily or weekly prizes) - Developed a RSS Feed Reader for users to view bookmarked news headlines and weather reports - Subscription-based service for weekly magazine content to be viewed on mobile devices - Provided online media planning and buying service for the client - Day-to-day Operation of the platform and premium gifts - Technical Support Hotline for answering customer enquiries - Premium and content partners sourcing and liaison - Reporting and data analysis

#### Duration - December 1-10, 2005 #### Customer Requirement As a sponsor at the 3rd Hong Kong Food Festival, VisitBritain would like to run a membership campaign to: - Reward their existing members at the Christmas/New Year period - Acquire more new members #### Achievement - Design, production, backend programming and web hosting of the webgame - Email broadcast to all existing VisitBritain members - Special programming so that each member gets only 1 set of gift – even more than 1 friend is referred - New members registered details are collected to a database in the customer required format #### The Program VisitBritain existing members are invited to refer friends to register to become new members. Upon successful referral, the existing member and his/her friend are rewarded with 2 free tickets to the 3rd Hong Kong Food Festival and a special offer coupon of Pret a Manger. Existing member simply enter friend's email address, his/her friend will receive an invitation email. Upon completing the registration form online, both the existing member and the new member friend will immediately receive the gift notification email.

#### Scope of Work - Bidding Website Design, Layout, Programming & Production - SMS programming connecting to all 6 GSM Telco operators - Integrated bidding platform and database with both SMS and website user entries - Web console access for real-time monitoring, sorting and reporting - Technical Support to Circle K staff during the program - Prize items sourcing and liaison with Vendors - Redemption Centre operations - contacting winners by phone calls, SMS and email; First-come-first-serve prize giveaway handling; collection and counting of "Bid to Win" cards from winners, etc. - Posters artwork production - Website ad unit, banners design & production - Ad placement on web portal coordination - Program, website, terms and conditions, details copywriting #### The Campaign - Upon purchase of any newspaper or magazines at Circle K, a pack of tissue with a special edition Lucky Star Card is gifted to the customer. Customers collect the cards according to different bottom prizes of bidding items to enter the bidding program. - To bid, customers are required follow the specific format to submit the number of Lucky Star Cards they have via SMS or follow the instruction on the Website http://okbid.gowithu.com - At the end of each wave, winners, with the highest bid of each item, are notified and are advised to bring the number of Lucky Star Cards used in the bidding to claim their prize(s). - Participants who are unsuccessful in their bids may choose to redeem for consolation prizes at Circle K stores, or participate in the biddings in the next waves. #### Accomplishment - Integrated bidding online platform and database for both website and SMS user entries - Ad-Hoc promotional boosters and mechanics during the program to add fun and encourage user participation - Traffic and transaction report from various websites

#### Scope of Work - Web Portal & Forum Solution Provider - Website Design, Layout & Production - Developer on Content Management & Administration Web Tool & WAP Access - Technical Support to Circle K Staff #### The Program - Shoppers would get a scratch card with any $50 purchase of online game products at Circle K. Customers would register online to become a member. - Each scratch card had a unique serial number that equates to 50 k-points. The more k-points the customer accumulates, the more gifts and special limited edition prizes he/she can redeem via the web portal.

**1st Phase: Dec, 2002 - Aug, 2004 (40 Mannings stores)** **2nd Phase: Aug 2004 - 2007 (additional 50 Mannings stores)** #### Scope of Work - Mobile Interactive Technology Enabler - Platform and Technology Provider - Daily Operation and Content Provisioning - Technical Maintenance - Media Channel Owner #### Project Partners - Retail Chain Partner: Mannings - Equipment Partner: Shun Hing Electronic Trading Co., Ltd - Content Partners: SONY, Metro Daily News, HK Observatory, Apple Daily #### The Project An in-store Retail TV multimedia promotional network was deployed at 40 Mannings Stores. We had installed a 42" Plasma Screen and a coupon printer at each store. The project was expanded to 90 stores in 2004. #### World's First Mobile Interactive Multimedia Promotional Platform Customers who purchase up to HK$80 at any one of the Mannings stores would be given a game card, which contain a phone number and a unique serial number. Using their own mobile device as remote control, customers can play any of the interactive Phone-go-goal game shown on the Plasma screen at selected Mannings' stores. Winning customers were rewarded coupons with special offers or souvenirs printed from the coupon machine. Aside from MI games, other value added services such as real-time news headlines, weather information, health and beauty tips as well as product information were available through this channel.