Software Application Development
Design and deliver custom build web and mobile solutions to businesses that face complex challenges and demand rapid, affordable outcomes
Work Portfolio
Turning 2D figure to 3D AR cartoon
AR Interactive Coloring Game
We introduced the AR Promotion Campaign during the HK Book Fair 2018. We developed the AR 3D Interactive character mobile application to promote Tombow coloring pens.
“Create your own AR cartoon figure” Campaign
- The user first color the cartoon figure with Tombow coloring pencils
- Our mobile application will then turn the 2D figure into a 3D interactive cartoon character onscreen
- The user can then take photos/videos with the 3D character and upload to his own Facebook account
We introduced the AR Promotion Campaign during the HK Book Fair 2018. We developed the AR 3D Interactive character mobile application to promote Tombow coloring pens.
“Create your own AR cartoon figure” Campaign
1. The user first color the cartoon figure with Tombow coloring pencils
2. Our mobile application will then turn the 2D figure into a 3D interactive cartoon character onscreen
3. The user can then take photos/videos with the 3D character and upload to his own Facebook account
Minisite of anniversary campaign
Mini game - slot machine
Mini game - puzzleO2O Promotional Campaign
In celebration of its third anniversary campaign, GoWithYou was commissioned to develop a mini website and 2 fun filled games with generous gifts for its fans to win. The campaign was designed to integrate closely with Facebook. Not only can Facebook users login via their accounts, they can share the gifts they win to their friends. Aside from being able to allow the Gyu Kaku fans to enjoy free food and drinks, the restaurant was able to recruit additional members through the Campaign.
In celebration of its third anniversary campaign, GoWithYou was commissioned to develop a mini website and 2 fun filled games with generous gifts for its fans to win. The campaign was designed to integrate closely with Facebook. Not only can Facebook users login via their accounts, they can share the gifts they win to their friends. Aside from being able to allow the Gyu Kaku fans to enjoy free food and drinks, the restaurant was able to recruit additional members through the Campaign.
Lucky Star tissue pack and premium card
OK網路賞 Home page
Print - poster designMarketing Campaign on All Categories – Guangzhou & Shenzhen
Client
- Circle K 「OK網路賞」Guangzhou and Shenzhen
Background
「OK網路賞」 is a new and innovative “Brick & Click” campaign aims at creating excitement to the customers on media (newspaper & magazines) purchase, hence to build loyalty for their continuous purchase.
The first wave of 「OK網路賞」 lasted for 6 weeks from April to June 2007. 「OK網路賞」 is the first unique integrated “Brick & Click” marketing program organized by a convenient retail chain in Hong Kong. It incorporates technology to the retail environment to bring excitement to customers. Due to the innovative and practical aspects of this Program, it was awarded the Hong Kong ICT Awards 2007 Best Ubiquitous Networking (Digital Marketing Campaign) Gold Award.
...
#### Client
- Circle K 「OK網路賞」Guangzhou and Shenzhen
#### Background
「OK網路賞」 is a new and innovative “Brick & Click” campaign aims at creating excitement to the customers on media (newspaper & magazines) purchase, hence to build loyalty for their continuous purchase.
The first wave of 「OK網路賞」 lasted for 6 weeks from April to June 2007. 「OK網路賞」 is the first unique integrated “Brick & Click” marketing program organized by a convenient retail chain in Hong Kong. It incorporates technology to the retail environment to bring excitement to customers. Due to the innovative and practical aspects of this Program, it was awarded the Hong Kong ICT Awards 2007 Best Ubiquitous Networking (Digital Marketing Campaign) Gold Award.
Due to the high receptiveness of the first wave 「OK網路賞」by customers, partners and the industry, 「OK網路賞」II was launched again during June to August 2008.
And in Jan 2009, 「OK網路賞」is once again launched for Circle K stores in Guangzhou and Shenzhen.
#### The Program
During the campaign period, customers who make purchases over 10 RMB at Circle K stores will be given「OK網路賞」Lucky Star Tissue Packs which have 60% chance of containing the 「OK網路賞」 premium card. Each premium card entitles the customers to redeem various premium gifts either through the web portal (www.okfun.com.cn).
Duration「OK網路賞」Lucky Star Tissue Pack given out for every purchase of RMB10 at Circle K Stores
- Premium card distribution period: Jan 5 – Feb 15, 2009
- Premium download availability period: Jan 5 – Feb 25, 2009
#### Customer Requirement
A virtual premium platform with interface and features suitable for Circle K Guangzhou and Shenzhen customers Capture new generation customers (those who regularly goes online)
#### Achievements
- Developed and perfected a personalized, very easy-to use and navigate User Interface
- Provide deeper analysis of valuable customer’s information for Circle K to better its products, services and premiums in the future
#### Products and Service Features
- Increase revenue for Circle K
- Rejuvenate the brand of Circle K
- Create lots of opportunities for Circle K to partner with businesses/product manufacturers other than FMCG suppliers
- A virtual premium redemption platform, including mobile and web interfaces production, for user registration, first wave members re-activation, points accumulation, redemption mechanics and logistic, transaction history, etc.
- A web-based management tool for premium management, ad management, transaction records, weekly magazine content update for web viewing
- Provided online media planning and buying service for the client
- Day-to-day Operation of the platform and premium gifts
- Technical Support Hotline for answering customer enquiries
- Premium and content partners liaison and coordination
- Reporting and data analysis
Mobile Lottery Platform and Application
Client
- Score Tech (Sgcai.com) Beijing
Background
Sgcai.com is a eCommerce, high-end technology company with its headquarters in Beijing. Leveraging on the Internet, sgcai.com is an eCommerce platform that provides its customers with virtual products and currency in its basic business model.
...
#### Client
- Score Tech (Sgcai.com) Beijing
#### Background
Sgcai.com is a eCommerce, high-end technology company with its headquarters in Beijing. Leveraging on the Internet, sgcai.com is an eCommerce platform that provides its customers with virtual products and currency in its basic business model.
#### The Project
As GoWithYou has a vast experience in advanced mobile technologies, the company is commissioned to pioneer and develop the first-ever version of the Mobile Lottery Application prototype for sgcai.com.
Sgcai.com customers should register online or using WAP via their mobile phones. After the registration, the players will be able to download the Mobile Lottery Application (超级大乐透) to their mobile phones. It is a lottery style game where players guess what numbers will be drawn out of the central lottery machine. Players can choose 5 out of 35 numbers from the front panel and 2 out of the 12 numbers from the back panel. There are various combinations and methods that the players can use in the selection process which can make the game more interesting.
Aside from the actual play, the players can also check their previous selection history and latest lottery news from the application.
Premium card and Lucky Star tissue packs
Advertorial on magazines
OK網路賞 Home page
Electronic direct mailing promotion
Mobile application interface
Mobile application interface
Multimedia short videos shared by customers
Multimedia short videos shared by customers
Multimedia short videos shared by customersMarketing Campaign on Magazines Second Wave
Due to the high receptiveness of the first wave 「OK網路賞」by customers, partners and the industry, 「OK網路賞」II was launched again this year.
The items that are technically different from the first wave included:
- Perfecting personalization, User Interface and sharing
- Easy Navigation Interactive Learning Platform ...
Due to the high receptiveness of the first wave 「OK網路賞」by customers, partners and the industry, 「OK網路賞」II was launched again this year.
The items that are technically different from the first wave included:
- Perfecting personalization, User Interface and sharing
- Easy Navigation Interactive Learning Platform
- Delivery of multimedia short videos playable to mobile devices
- Enable online and off-line viewing, download and copy to PC or mobile devices
- Members can accumulate credits to redeem higher value premiums
- Referral program to reward loyal members and recruit new
- New web features - most popular premiums and new premiums filtering, user can vote if they like the premiums, ad elements provisioning on homepage
#### The Program
During the campaign period, customers who buy any magazines at Circle K stores will be given「OK網路賞」Lucky Star Tissue Packs which contains the 「OK網路賞」 premium card. Each premium card entitles the customers to redeem various premium gifts either through the web portal (www.ok-fun.com) or from a mobile application (downloaded and installed onto the users’ handsets). Customers who buy newspapers will be given another version of the 「OK網路賞」Lucky Star Tissue Packs which contains special collectible cards with useful tips and information from various Sponsors of the 「OK網路賞」II campaign.
First Wave members can activate their left over credits by inputting an USN from the Wave 2 Premium Card. After activating their left over credits, customers can use these credits to redeem current new virtual premium offers.
#### Duration
- Premium card distribution period: Jun 19 – Jul 30, 2008
- Premium download availability period: Jun 19 – Aug 13, 2008
#### Customer Requirement
- A more customer-friendly User Interface for Circle K magazine customers.
- A wider range of premium selections with video downloads
- Retain and capture new generation customers (regularly going online and using mobile)
#### Achievements
Aside from achievements from First Wave:
- Retain first wave members who have joined the campaign more than 1 year ago
- Developed and perfected a personalized, very easy-to use and navigate User Interface
- Implemented convenient 1-click download and installation of ET emoticons for MSN Messenger usage
- Provide deeper analysis of valuable customer’s information for Circle K to better its products, services and premiums in the future
#### Products and Service Features
- A virtual premium redemption platform, including mobile and web interfaces production, for user registration, first wave members re-activation, points accumulation, redemption mechanics and logistic, transaction history, etc.
- A web-based management tool for premium management, ad management, transaction records, weekly magazine content update for web viewing
- Provided online media planning and buying service for the client
- Day-to-day Operation of the platform and premium gifts
- Technical Support Hotline for answering customer enquiries
- Premium and content partners liaison and coordination
- Reporting and data analysis
Print - poster design
OK網路賞 Main Visual design
Premium card with scratch-able code
Print - Poster Design
Mobile application interface
Mobile application interface
Mobile application interface
Mobile application interface
Mobile application interface
Mobile application interface
Post event coverage - e-Zone magazine
Post event coverage - Economic Daily
Post event coverage - Ming Pao
Post event coverage - Digital Media
ICT Award Winner Press Coverage - Capital Weekly
Hong Kong ICT Awards 2007 Gold Winner - Best Ubiquitous Networking Award
Hong Kong ICT Awards 2007 - Best Ubiquitous Networking AwardMarketing Campaign on Magazines – Reward Customers with Virtual Premium
“OK網路賞” is a fresh and exciting “Mobility”-centric retail interactive marketing and sales campaign for a product with over 1.5 million sales transactions per month. This program is designed and geared towards encouraging and promoting wireless data usage amongst Circle K shoppers. We are tying commerce (250+ store-wide convenience outlets) to content (support from many FMCG big name brands with virtual products and coupon redemption and special premiums).
...
“OK網路賞” is a fresh and exciting “Mobility”-centric retail interactive marketing and sales campaign for a product with over 1.5 million sales transactions per month. This program is designed and geared towards encouraging and promoting wireless data usage amongst Circle K shoppers. We are tying commerce (250+ store-wide convenience outlets) to content (support from many FMCG big name brands with virtual products and coupon redemption and special premiums).
#### The Program
Circle K Convenience Stores (HK) Limited has launched a marketing campaign -- “OK網路賞” for its magazine sales and promotion. During the campaign period, customers who buy any magazines at Circle K stores will be given a Premium Card (the current reward program is giving out tissue packs) which will entitle the customers to redeem various premium gifts either through the web portal (www.ok-fun.com) or from a mobile application (downloaded and installed onto the users’ handsets).
#### Duration
- Premium card distribution period: Apr 30 – Jun 10, 2007
- Premium download availability period: Apr 30 – Jun 30, 2007
#### Customer Requirement
- Innovative reward mechanics, more advanced and flexible than the traditional physical premiums giveaway premiums
- Attract & capture new generation customers (younger and going online)
- Offering a wider range of premium selections to differentiate from competitors
- Able to easily link up with different business partners to do joint promotions
#### Achievements
- Developed a First-in-the-Market innovative virtual premium platform for retail chain store
- Created an out-of-store mobile and Internet platform for customers’ easy access to select and redeem rewards 24 X 7
- Tailor-made a mobile application as a convenience means for customers to browse, make selection and enjoy the redemptions anytime, anywhere via own mobile device
- Capture valuable customers’ information for Circle K to better its products, services and premiums in the future
#### Industry Award – Hong Kong ICT Awards 2007
| | |
| --- | --- |
| |  |
| Award Category | Best Ubiquitous Networking Award |
|:----------------------|:------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| Participating Stream | Digital Media Marketing Campaign -Advertising, CRM, or other marketing/promotional campaigns that employ the use of Internet, mobile or wireless technologies to extend the market reach and effectiveness |
|Organizer| - Hong Kong Wireless Technology Industry Association (WTIA)
| | - To promote Hong Kong’s identity in providing quality mobile and wireless technology and application, anywhere, any time|
| | - To honor the best local mobile and wireless technology and application development |
| Objective of the Competition | - To promote the greater adoption of mobile and wireless technology in business and daily life |
| | - To encourage further mobile and wireless technology and application development with enhanced creativity, design and commercial value |
| | - To recognize convergence of internet, mobile and wireless technology in product and service marketing |
#### Innovative Aspects
「OK網路賞」 is the first unique integrated “Brick & Click” marketing program organized by a convenient retail chain in Hong Kong. It incorporates technology to the retail environment to bring excitement to customers. The program utilizes “One Platform” infrastructure that fits all now & future devices, such as PC, Mobile Phone, PPC, Blackberry, and most mobile devices. It caters to all Telco via WiFi, mobile network and Internet Broadband.
#### Product and Service Features
- A virtual premium redemption platform, including mobile and web interfaces production, for user registration, points accumulation, redemption mechanics and logistic, transaction history, etc.
- A web-based management tool for premium management, transaction records, customer support and CRM reporting
- Production of Mobile Games with convenient point submission function (winners get daily or weekly prizes)
- Developed a RSS Feed Reader for users to view bookmarked news headlines and weather reports
- Subscription-based service for weekly magazine content to be viewed on mobile devices
- Provided online media planning and buying service for the client
- Day-to-day Operation of the platform and premium gifts
- Technical Support Hotline for answering customer enquiries
- Premium and content partners sourcing and liaison
- Reporting and data analysis
Web game home page
Web Game
Duration
- December 1-10, 2005
Customer Requirement
As a sponsor at the 3rd Hong Kong Food Festival, VisitBritain would like to run a membership campaign to:
- Reward their existing members at the Christmas/New Year period ...
#### Duration
- December 1-10, 2005
#### Customer Requirement
As a sponsor at the 3rd Hong Kong Food Festival, VisitBritain would like to run a membership campaign to:
- Reward their existing members at the Christmas/New Year period
- Acquire more new members
#### Achievement
- Design, production, backend programming and web hosting of the webgame
- Email broadcast to all existing VisitBritain members
- Special programming so that each member gets only 1 set of gift – even more than 1 friend is referred
- New members registered details are collected to a database in the customer required format
#### The Program
VisitBritain existing members are invited to refer friends to register to become new members. Upon successful referral, the existing member and his/her friend are rewarded with 2 free tickets to the 3rd Hong Kong Food Festival and a special offer coupon of Pret a Manger.
Existing member simply enter friend's email address, his/her friend will receive an invitation email. Upon completing the registration form online, both the existing member and the new member friend will immediately receive the gift notification email.
Mobile Application for Field Agents
Background
Financial institute can now increase cost effectiveness in operation logistics, resources planning, job accuracy and convenience by deploying the use of the mobile application installed on mobile handsets. The field agents, with their mobile phones, can now instantly retrieve and collect information on their tasks while on-the-run to enhance the efficiency and effectiveness of their work.
...
#### Background
Financial institute can now increase cost effectiveness in operation logistics, resources planning, job accuracy and convenience by deploying the use of the mobile application installed on mobile handsets. The field agents, with their mobile phones, can now instantly retrieve and collect information on their tasks while on-the-run to enhance the efficiency and effectiveness of their work.
#### Customer Requirement
Leveraging on latest communication technologies – GSM 3G mobile network, location-based service and mobile phones with Java capabilities, to create an application to
- Boost up the effectiveness and performance of field agents
- Maintain and manage a consistent quality on performance
- Cut costs on ongoing operation
- Save time in routine logistic work
#### Achievements
Enhance the performance of field agents
- Headquarter can monitor performance and physical location of field agents
- Extra jobs can be pushed to selected field agents at anytime creating higher efficiency in job distribution
- Motivate and encourage better job performance
- Immensely enhance the communication between the field agents and headquarter office
Significantly ease the retrieve and submission of information collected processes done while field agents are on-the-road:
- Portable and highly accessible via mobile handsets
- No huge files or paperwork to carry
- Instant transmission of collected data – no need to complete physical paper forms end of the day
- No extra trips to travel and still able to have a close communication with headquarters
Save money, resources, manpower and time
- Save transportation time and cost of field agents and operation staff
- Instant update of information to server - save printing, data input and handling of hardcopies of current and past records
- Last minute job list changes made possible
#### Product Features
- Downloading daily job list with district selection onto individual field agent's mobile device; field agents do not need to travel to the head office to get daily schedule
- Submission of collected data and automatic update to data server; field agents no longer need to spend hours to fill in physical forms for handing in to head office after a long day of work
- Secured user login and automatic application version check; no need for printing forms
- Monitoring of field agents' work performance
#### Co-developed Striking Features
- Tracking the physical location of each field agent to ensure performance level
- Multi-security check during various connections to server
Media coverage - Ming Pao
Leaflet about the AppJ2ME Application Development
AIG insurance agents and brokers may use their mobile phones to apply and purchase travel insurance for their clients.
Customer Requirements
- Sophisticated yet widely easy to use
- Comprehensive anywhere, anytime to do business
- Best level of user & customer experience
...
AIG insurance agents and brokers may use their mobile phones to apply and purchase travel insurance for their clients.
#### Customer Requirements
- Sophisticated yet widely easy to use
- Comprehensive anywhere, anytime to do business
- Best level of user & customer experience
#### Achievements
- Facilitate making business/sales transactions anywhere anytime
- Portable via mobile handsets
- Flexible operation hours (last minute purchases)
- More accessible and available to customers
- Save money, resources & time
- Shortened transaction processing time
- Savings on manual handling of documents (i.e. input data, filing)
- Save transportation fee
- Save man-power at service counter
- Enhance professional image
#### Product Features
- Issue insurance policies via agent's mobile handsets to end consumers with end-to-end secured pipeline
- GPRS Data Service enabled thru all 6 operators
- Common handset models with Java support
- Payments charged to designated credit card account via secured payment gateway
- Automated instant response & confirmation
- Policy Number and www link for details via SMS message to Agent's mobile and End customer's mobile
- Full T&C policy in PDF format send via email to end customer
#### Co-developed Striking Features
- Multi-product lines capacity
- Individual, family & group plans
- Resume transactions
- Save & recall pending
- Repeat purchases
- Search & review previous transactions
- Copy/auto-fill functions
#### Accomplishments
- Integrated bidding online platform and database for both website and SMS user entries
- Ad-hoc promotional boosters and mechanics during the program to add fun and encourage user participation
- Traffic and transaction report from various websites
Tissue pack and Lucky Star Card
Media coverage - Apple Daily
Media coverage - New Monday Magazine
Poster with Winners’ InfoSMS+Online Bidding Program
Scope of Work
- Bidding Website Design, Layout, Programming & Production
- SMS programming connecting to all 6 GSM Telco operators
- Integrated bidding platform and database with both SMS and website user entries
- Web console access for real-time monitoring, sorting and reporting ...
#### Scope of Work
- Bidding Website Design, Layout, Programming & Production
- SMS programming connecting to all 6 GSM Telco operators
- Integrated bidding platform and database with both SMS and website user entries
- Web console access for real-time monitoring, sorting and reporting
- Technical Support to Circle K staff during the program
- Prize items sourcing and liaison with Vendors
- Redemption Centre operations - contacting winners by phone calls, SMS and email; First-come-first-serve prize giveaway handling; collection and counting of "Bid to Win" cards from winners, etc.
- Posters artwork production
- Website ad unit, banners design & production
- Ad placement on web portal coordination
- Program, website, terms and conditions, details copywriting
#### The Campaign
- Upon purchase of any newspaper or magazines at Circle K, a pack of tissue with a special edition Lucky Star Card is gifted to the customer. Customers collect the cards according to different bottom prizes of bidding items to enter the bidding program.
- To bid, customers are required follow the specific format to submit the number of Lucky Star Cards they have via SMS or follow the instruction on the Website http://okbid.gowithu.com
- At the end of each wave, winners, with the highest bid of each item, are notified and are advised to bring the number of Lucky Star Cards used in the bidding to claim their prize(s).
- Participants who are unsuccessful in their bids may choose to redeem for consolation prizes at Circle K stores, or participate in the biddings in the next waves.
#### Accomplishment
- Integrated bidding online platform and database for both website and SMS user entries
- Ad-Hoc promotional boosters and mechanics during the program to add fun and encourage user participation
- Traffic and transaction report from various websites
Web game home pageWeb Game to Win a Free Trip to Guam
Scope of Work
- Web game creation & programming
- Web game and database hosting
- Real-time web console of collected survey data
The Campaign
...
#### Scope of Work
- Web game creation & programming
- Web game and database hosting
- Real-time web console of collected survey data
#### The Campaign
- During the campaign period, magazine printed ads and direct marketing emails were used to communicate to the public about the "Win Free Trip to Guam Online" campaign
- Participants can access the game via Internet or the embedded web-link from the Email to play the game after completing the 10-question survey.
- Prizes include various cash coupons from Sponsors. Grand prize is a 2-person round trip plane tickets to Guam with hotel accommodation.
- An email would be sent to winners confirming the prize received with the coupon attached. Winners then redeem prizes following the instruction on the email.
The Campaign AdSMS Auction
Scope of Work
- Formulate SMS Program
- SMS Mobile Interactive Platform
- Real-time monitoring of bidders' entries is available for organizer
The Campaign
...
#### Scope of Work
- Formulate SMS Program
- SMS Mobile Interactive Platform
- Real-time monitoring of bidders' entries is available for organizer
#### The Campaign
- Fun and excitement through the SMS auction program to buy an Xphone at a bargain price
- Users can send a SMS message with bidding price to 503388 using mobile phone anytime, anywhere during the daily auction period specified on printed ad
- The 10 highest bidders of the day would be selected and entitled to purchase an Xphone at the price they bid
Print - winning entries announcement
Print - lucky draw winners announcement
Print - voting advertisementSMS Voting Program
Scope of Work
- SMS Mobile Interactive Platform
- Real-time monitoring of vote entries and voting statistics for each ad for organizer
The Program
- Submit votes to favourite printed ads of the Year 2003 - anytime, anywhere during the voting period, and had a chance to win fabulous prizes ...
#### Scope of Work
- SMS Mobile Interactive Platform
- Real-time monitoring of vote entries and voting statistics for each ad for organizer
#### The Program
- Submit votes to favourite printed ads of the Year 2003 - anytime, anywhere during the voting period, and had a chance to win fabulous prizes
- Users send a SMS message to submit vote to the selected 10 favourite printed ads out of 115 ads during the program period
Web e-card application
Ferrero game card
Rocher chocolate and Ferrero game cardMMS eCard Program
Scope of Work
- MMS and SMS Platform Provider
- SMS Fortune Telling Application & Programming
- Web e-card Application with Ringtone Download
- Website Creation & Hosting ...
#### Scope of Work
- MMS and SMS Platform Provider
- SMS Fortune Telling Application & Programming
- Web e-card Application with Ringtone Download
- Website Creation & Hosting
- Real-time Web Console Monitoring, Web Statistics & Logging
#### The Campaign
- To excite customers during the festive Valentine's Day period, customer would get a Ferrero game card with any purchase of the Rocher chocolates over HK$10
- The game card entitles the user to send an eCard to his/her loved one via SMS
- Using the birth month & year of the customer and the recipient, customer would also get a love matching result for the Year of the Monkey – result source from the Chinese Astrologist/Fortune Teller, Mr Norris Ng
- Recipient can view the eCard on his/her MMS-supported mobile handset, or on a website in case s/he did not subscribe to the MMS/GPRS mobile service
Print - lucky draw winners announcement
Print - promotion advertisementSMS Multi-Trivia Game
Duration
- December 22 – 23, 2003 (36 hours)
Scope of Work
- SMS Mobile Interactive Platform Provider
- Real-time interactive processing and monitoring application system
...
#### Duration
- December 22 – 23, 2003 (36 hours)
#### Scope of Work
- SMS Mobile Interactive Platform Provider
- Real-time interactive processing and monitoring application system
#### The Campaign
- Teaser ads were placed at Metro Daily the previous week prior to the launch of game to catch the readers' attention
- Readers of Metro submit the answer of the first question published on the newspaper via SMS to 503388
- A second question was then sent to the user via SMS if the user sent in the correct answer to the first question. The third question would then be sent to the user if the user answered the second question correctly. And so forth...
- The quickest user answering all the available questions correctly became the winner of the grand prize. Second quickest winner would win the second prize, and so forth...
- There were altogether 300 prize items including a 42" Plasma Display Panel, Laptop computers, mobile handsets, etc.
- Winners were contacted with prize collecting details via SMS
Short story mini series on Metro Daily
Short story mini series on Metro DailyCreative SMS Write-up Competition
Client
- Sun Hung Kai Properties - 8 Waterloo Road
Scope of Work
- SMS Mobile Interactive Platform Provider
- Archive of content submitted by users ...
#### Client
- Sun Hung Kai Properties - 8 Waterloo Road
#### Scope of Work
- SMS Mobile Interactive Platform Provider
- Archive of content submitted by users
- Real-time monitoring system
#### The Campaign
- Short story mini series with the story background based on the new residential property, 8 Waterloo Road, is published on Metro Daily
- Readers are encouraged to submit their own ideas of ideal lifestyle via SMS to 503388
- The best and most creative write-ups are rewarded with a souvenir and the selected ideas published on Metro Daily.
Print - teaser advertisementTicket Registration with SMS
The Campaign
- Teaser ads at Metro Daily are placed days before the actual event registration
- Ah Chung is a modern-day philosophical artist with many fans.
- Members of Metro have to send SMS with membership number to 503388 to register for attending the event.
- First 300 entries would get 2 tickets to the exclusive Ah Chung Workshop held on November 8, 2003. ...
#### The Campaign
- Teaser ads at Metro Daily are placed days before the actual event registration
- Ah Chung is a modern-day philosophical artist with many fans.
- Members of Metro have to send SMS with membership number to 503388 to register for attending the event.
- First 300 entries would get 2 tickets to the exclusive Ah Chung Workshop held on November 8, 2003.
- The rest who could not get tickets would receive a commemorative Ah Chung calendar.
Scratch card
Poster about the Campign
Sticker placed on the Beverage RefridgeratorSMS Application - Lucky Draw (Purchases necessary to get Scratch Card)
Scope of Work
- SMS Platform Provider
- Sourcing of AV prizes
The Campaign
- Circle K launched an innovative 2-tier scratch card and lucky draw campaign ...
#### Scope of Work
- SMS Platform Provider
- Sourcing of AV prizes
#### The Campaign
- Circle K launched an innovative 2-tier scratch card and lucky draw campaign
- With every 2-beer products purchase, customers would get a scratch card.
- First-tier: customer would need to collect different combinations of beer logos to win different prizes.
- Second-tier: customers would need to send a SMS with the serial no. printed on the scratch card to 503388 as submission to the lucky draw entry.
- Prizes include hot AV items such as Plasma Display Panel, mobile handsets, LCD TVs and MP3 players.
- Together with 190 in-stores posters, cashier tent cards and beverage refrigerator stickers, additional media placements at Metro, Oriental Daily, Next Magazine, 快周刊 and Easy Finder
- Average number of entries per participant is over 3 overall.
Print advertisement on Metro Daily
Print advertisement on Metro Daily
Print advertisement on Metro DailySMS Application - Lucky Draw (Promotional)
Scope of Work
- SMS Platform Provider
- Real-time Time Monitoring System Provider
The Program
- Part of the Mega Promotion Campaign of the Global Travel Agency, Zuji.com ...
#### Scope of Work
- SMS Platform Provider
- Real-time Time Monitoring System Provider
#### The Program
- Part of the Mega Promotion Campaign of the Global Travel Agency, Zuji.com
- Metro readers can send SMS to 503388 as entries to the Lucky Draw campaign.
- A winner was drawn daily and be entitled to 2 air tickets to a major city around the world.
- Daily winners are published on Metro of the following day.
- Different daily destinations to increase the fun of entering the Lucky Draw campaign.
- 6 additional winners were drawn for Final Grand Prizes on December 5.
- Total of 36 lucky winners/72 air tickets giveaway for this SMS campaign.
SMS platform instruction
PosterSMS Donation Service
Scope of Work
- SMS Platform Provider
- SMS Credit Card Payment backend integration
- Accounting reconciliation with all 5 Telcos
The Service
...
#### Scope of Work
- SMS Platform Provider
- SMS Credit Card Payment backend integration
- Accounting reconciliation with all 5 Telcos
#### The Service
- A convenient and user-friendly service for all mobile users – send a blank SMS to 503350 to donate HK$50 to Orbis
- Events and additional media placements were planned/executed throughout the year to drive usage
- 503350 was a dedicated number assigned to Orbis with the collaboration of the 5 Telco companies at the time - PCCW, Smartone, Three, New World and Sunday
- All donation proceeds went to Orbis. There were no handling fees charged by GoWithYou.
Campaign Poster
Winner AnnoucementSMS Application - Lucky Draw (Purchases necessary)
Scope of Work
SMS Platform and Lucky Draw Mechanics Provider
The Program
- Qualified purchasers of SONY PlayStation 2 and games make the lucky entry through SMS without the hassle to fill in any forms and mailing in for entry.
- Posters were put in all the stores of authorized SONY PlayStation 2 dealers ...
#### Scope of Work
SMS Platform and Lucky Draw Mechanics Provider
#### The Program
- Qualified purchasers of SONY PlayStation 2 and games make the lucky entry through SMS without the hassle to fill in any forms and mailing in for entry.
- Posters were put in all the stores of authorized SONY PlayStation 2 dealers
- Additional ads reagrding the campaign were placed at various game magazines and major newspapers during campaign
- Winners got to go on a trip to the Game Exhibition in Tokyo and other fabulous prizes.
Print advertisement on Metro Daily
Print advertisement on Metro Daily
Print advertisement on Metro Daily
Print advertisement on Metro DailyMobile Interactive (MI) Short Message Trivia
Scope of Work
SMS Platform and Real-time Monitoring System Provider
The Program
- A premium Mobile Interactive (MI) SMS program that giveaway free tickets to watch the star-studded Real Madrid Football Club in action at Hong Kong Stadium on August 8, 2003
- Users have to send in the correct answer from a question published at Metro newspaper ...
#### Scope of Work
SMS Platform and Real-time Monitoring System Provider
#### The Program
- A premium Mobile Interactive (MI) SMS program that giveaway free tickets to watch the star-studded Real Madrid Football Club in action at Hong Kong Stadium on August 8, 2003
- Users have to send in the correct answer from a question published at Metro newspaper
- A 2-Day Campaign sponsored by Metro News and Malaysia Airlines
Print advertisement on Apple Daily
Print advertisement on Apple Daily
Print advertisement on Apple Daily
Print advertisement on Apple Daily
Print advertisement on Apple Daily
Print advertisement on Apple Daily
Print advertisement on Apple DailyMobile Interactive (MI) Playground – via "503388 SMS Playground"
Scope of Work
- SMS Platform Provider
- Sourcing of AV products
SMS Auction Service
- With base price of HK$1, bidders auction for a 42" Plasma and other electronics and hot trendy products ...
#### Scope of Work
- SMS Platform Provider
- Sourcing of AV products
#### SMS Auction Service
- With base price of HK$1, bidders auction for a 42" Plasma and other electronics and hot trendy products
- Users send a SMS message with bidding price to 503388 using mobile phone within the published time frame on the newspaper
- Bidders would instantly receive a reply SMS message with bidding status information
- Real-time monitoring of bidders' entries is available for Support Operators
- A service charge of $2 is charged through mobile bill of Mobile Service Provider
#### Anniversary Super Prize Giveaway – SMS "Get Right Price"
- A collection of items were carefully selected and published at Apple Daily
- Users have to guess the TOTAL of the listed retail price of all these items
- Only 1 Winner would win ALL the items.
In-store screen display
In-store screen display
Display screens in Manning stores
Mannings Phone-go-goal launch event
Mannings Phone-go-goal launch event
Mannings Press Release P1
Mannings Press Release P2
Mannings Press Release P3
Mannings Press Release P4
Initial Phase - 40 Mannings Stores.jpg
CNN Article About Mobile Interactive P1
CNN Article about MI P2
'Phone-go-goal' game card
PGG Coupon
MI Game during CNY on Good Fortune - User Screen 1
MI Game Good Fortune User Screen 2 
MI Game Good Fortune User Screen 3
MI Game Good Fortune User Screen 4
MI Game Good Fortune User Screen 5
Vendor MI Game - L'Oreal
Real-time Weather Information Retail Chain Multimedia Channel - Mannings Phone-go-goal
1st Phase: Dec, 2002 - Aug, 2004 (40 Mannings stores)
2nd Phase: Aug 2004 - 2007 (additional 50 Mannings stores)
Scope of Work
- Mobile Interactive Technology Enabler
- Platform and Technology Provider ...
**1st Phase: Dec, 2002 - Aug, 2004 (40 Mannings stores)**
**2nd Phase: Aug 2004 - 2007 (additional 50 Mannings stores)**
#### Scope of Work
- Mobile Interactive Technology Enabler
- Platform and Technology Provider
- Daily Operation and Content Provisioning
- Technical Maintenance
- Media Channel Owner
#### Project Partners
- Retail Chain Partner: Mannings
- Equipment Partner: Shun Hing Electronic Trading Co., Ltd
- Content Partners: SONY, Metro Daily News, HK Observatory, Apple Daily
#### The Project
An in-store Retail TV multimedia promotional network was deployed at 40 Mannings Stores. We had installed a 42" Plasma Screen and a coupon printer at each store. The project was expanded to 90 stores in 2004.
#### World's First Mobile Interactive Multimedia Promotional Platform
Customers who purchase up to HK$80 at any one of the Mannings stores would be given a game card, which contain a phone number and a unique serial number. Using their own mobile device as remote control, customers can play any of the interactive Phone-go-goal game shown on the Plasma screen at selected Mannings' stores. Winning customers were rewarded coupons with special offers or souvenirs printed from the coupon machine. Aside from MI games, other value added services such as real-time news headlines, weather information, health and beauty tips as well as product information were available through this channel.